Services · Search
Get found by the right people
Not more traffic. The right traffic: people in your area, looking for what you do, ready to call.
Who this is for
A business that gets found by name and nothing else.
A site that lost traffic after a redesign or a migration and nobody knows why.
A local business competing with bigger firms from the city for the same searches.
What you get
01
A technical audit that says what is broken, in order of what matters, in language you can act on.
02
Keyword research aimed at terms you can win. Usually local and specific, not the big generic phrase every agency chases.
03
A competitor read: who ranks for what, and where the gaps are.
04
Fixes done, not just recommended: titles, structure, speed, redirects, internal links.
05
Google Business Profile set up and a plan for reviews and citations.
06
AI search readiness: making sure tools like ChatGPT and Google's AI answers can find, understand and cite your site.
How it works
Step 1
Diagnose
Two weeks. Audit, research, and a written plan with priorities. You can stop here and still know exactly what to do.
Step 2
Fix
The technical work and the first pages. Usually four to six weeks.
Step 3
Build
Ongoing content and monthly reporting, for as long as it is useful. Many clients run this themselves after a few months.
Client work · Self-Counsel Press
From a broken migration to a product that pays for itself
Self-Counsel Press has published do-it-yourself legal guides since 1971. A site migration wiped out almost all of their search rankings. Cabin found the cause, recovered the lost authority, and built will-kit.ca into a site that ranks on page one for Canadian will searches and sells on its own. Under a year from zero traffic to a product that pays for itself every month.
600 to 800
Users a month, almost all organic
Questions about search
How long before search work shows results?
Technical fixes can show within weeks. New pages usually take three to six months to settle. Coast Athletics went from page 5 to page 2 in six months; that is a realistic pace for a small site doing the work consistently.
Do you guarantee rankings?
No, and nobody honest does. What is guaranteed is that the work is done properly, you can see it, and you understand why it was done.
Do I need to keep paying forever?
No. The goal is a site that holds its own and an owner who knows how to keep it there. Ongoing help is available, not required.
Ready to get away from it all?
Book a free 30-minute call. No pitch, just conversation.
Tell Daniel about your project →