About
One person. The whole team.
Cabin is Daniel Crough, a marketing consultant working from a small town in the BC interior. The person you talk to on the first call is the person who does the work, and that is the point.
Who is Cabin
Ten years at the big table, then a smaller one
Daniel spent over ten years leading search and content for companies like TELUS, Unity and Matomo, building programs that moved traffic by the millions and were reported in decks nobody read. In 2024 he moved to Lillooet, a town of about two thousand people on the Fraser, and turned Cabin into the thing it is now: the same craft, applied to businesses with one to twenty employees, where a page that ranks means the phone rings. He also works in emergency management for the District of Lillooet and is a paid on-call firefighter, which is why Cabin stays small on purpose and why replies come within two business days rather than two minutes.
10+
Years leading search and content at TELUS, Unity and Matomo
2 days
The longest you will wait for a reply
1
Person, from the first call to the handover
Fig. 06 · Afternoon
The door open, boots on the mat, sun across the floorboards, the trail visible past the step.
Values
How Cabin works
Four things that are true on every project, whatever the size.
Plain language
If you cannot explain why a thing was done, it was not done well. Every report, every recommendation, every invoice is written to be understood on the first read.
You own everything
Every account is in your name. Every process is documented. If Cabin disappeared tomorrow, your marketing would keep running and you would know how.
Slow is fine
No shortcuts that get a site penalized, no tricks that stop working when the algorithm changes. The work is built to hold.
Honest about fit
Some projects are too big for one person, and some businesses do not need a consultant. Daniel will say so on the first call, and point you somewhere better.
Daniel Crough outdoors in Lillooet
Who's behind it
Daniel Crough
Marketing consultant, emergency management clerk, paid on-call firefighter. Lives in Lillooet with a dog and a woodstove.
Founder. Also the whole team.
Ready to get away from it all?
Book a free 30-minute call. No pitch, just conversation.
Tell Daniel about your project →